The Authority on the Perfect Martini
Expert guidance, curated gins, and bespoke experiences from the founders of the World's Best Martini Challenge
From 2013 to 2019, we hosted the World's Best Martini Challenge in London — an annual competition where craft gin distillers and top bartenders competed for the most coveted title in the gin world.
We've tasted, judged, and debated hundreds of martinis. We've worked with legendary bars like The Connaught, Duke's, The Gibson, and Artesian. We've crowned champions from Daffy's to Arbikie to Campfire.
Now, we're bringing that expertise directly to you — whether you're seeking the perfect gin for your home bar or an unforgettable martini experience for your next event.
Not every gin makes a great martini. Our curated guide highlights the gins that truly shine when stirred with vermouth.
Puddingstone Distillery, Hertfordshire
Smoky, complex, with warming spices. Best served bone dry with orange peel flowers soaked in sweet vermouth.
Arbikie Distillery, Scotland
Field-to-bottle Scottish gin with honey and wheat. Exceptional with sea herbs vermouth and a whisper of smoke.
Strathmashie Distillery, Scotland
Bright and citrusy with Lebanese mint. The classic serve with dry vermouth and orange bitters is perfection.
Cameron Bridge, Scotland
The classic against which all martini gins are measured. Fresh citrus, chamomile, and impeccable balance.
Ballyvolane, Ireland
Made from whey alcohol with wild botanicals. Remarkably smooth — perfect for an extra-dry serve with green olives.
Christchurch, Dorset
Lavender, mulberry, and honey create an aromatic profile. Pairs beautifully with bergamot and oloroso sherry.
Think your gin deserves a place in The Gindex? We're always looking for exceptional gins that shine in a martini. Submit your gin for our expert evaluation.
Submit Your GinFrom intimate tastings to corporate events, we bring martini expertise to you — in the UK or USA.
A guided journey through the art of the martini, delivered to your screen. Perfect for remote teams or private groups.
An in-person martini experience for your group — at your venue or a curated bar. UK and US Northeast.
One-on-one guidance to perfect your home bar martini game — gin selection, technique, glassware.
If you ask for a martini in a bar, and are not asked 'how would you like that?', then leave immediately.
Shaking introduces tiny ice shards and clouds the drink. 18 stirs provides maximum cooling with minimum dilution.
Any gin can make a decent martini. Few make a great one. The botanical profile must shine through.
The secret isn't olive vs. twist — it's selecting a garnish that complements your specific gin.
The ratio of water to spirit makes the difference between a sipper and a knockout.
Whether you're planning an event, seeking consultation, or want to discuss gin selection — we'd love to hear from you.
We operate across the UK and US Northeast, with virtual options worldwide.